Full list of Nominations for the MR Transformation Awards

Over the last 2 weeks I have been compiling nominations for the ideas and innovations that are transforming market research and have assembled a group of judges to pick out some winners, I will be presenting these at the NewMR festival on 3rd Nov.  Here is the full list of nominations that I have drawn up from a wide variety of contributors, thanks to everyone who has contributed an idea.  

10 major ideas that are transforming how we think about market research

From all the nominations I have tried to identify the key themes that have been shaping our thinking about Market Research over recent years.  Here is the list I have drawn up, I am sure it is by no means complete and welcome any other suggestions to add to this list. 

This list is in no particular order.... 

Wisdom of the crowds: Discovering that groups can make intelligent decisions

Information can be beautiful: The idea that data can be sexy, and there are a lot more creative ways of presenting data than a bar chart

The hidden decision making process of our brain: Leaning that our concious mind is not always in control of our decisions

Herd thinking: Understanding the power of social influence

Co-creation: We can work together to create things

Gamification: Using gaming techniques to get respondents to think more effectively

Listening rather than asking: The idea of gaining incite from the mass of communicaton happening on the internet and using observation and means of conducting research

Big data: The emerging opportunity to consolidate information from all sources of sources to undertake super analysis

Thin slicing: The idea that you can generate a lot more incite than you think from very small data sources

The communitisation of market research: We are all sharing a lot more ideas & information with things like twitter, linkedin and blogs and this is "superscalling" our industry

General research techniques & methodologies that are transforming how we conduct market research

 Next I have tried to summarise the key research techniques and methodologies that are transforming how we conduct market research. Again I sure this list is by no means complete and so I would welcome any more suggested additions. 

Text analytics

Infographics

Mobile phone research

Conjoint analysis

Gamification

Predictive markets trading

Real time research

Virtual shopping

Research communities

Social media monitoring

Behavioral economics

Neuro-research

Online qualitative research

Implicit association research

Eye tracking

Online dial testing

Location based research

Mobile ethnography
Conquest sofa technique

Facial emotion recognition

Observational research

  

Books that have had a transformative impact on Market research

These are the short list of books I have drawn up compiled largely from a linkedIn discussion I set in place earlier this year.

Information is beautiful, David McCandless

Reality os Broken, Jane McGonnigal

Herd, Mark Earls

How we Decide, Jonah Lehrer

Where good ideas come from, Steven Johnson

The wisdom of the crowd, James Surowiecki

The Psychology of Persuasion, Robert Cialdini

Art & Science of Interpreting Market Research Evidence, Smith and Fletcher

Being Wrong, Adventures in the Margin of Error, Kathryn Schulz

Consumer.ology,  Philip Graves

Black Swan,The Impact of the Highly Improbable

Resonate, Nancy Duarte

Communication:

Innovation in any field is strongly linked to the quality of cross communication and the ways of communicating ideas about market research have proliferated in recent years with the advent of the internet. Here is a list of nominations of research organisations, publications and new communication channels that are transforming how we think about market research.

Research organisations:

ESOMAR
WARC

The Market Research Society

The ARF

Research & Results
CASRO
QRCA

GOR
MRA 

AMA


Publications:

International Journal of Market Research

Quirk

Admap

Research Magazine

New media communication channels:

Twitter
The general blogging communities

Greenbook Blog
LinkedIn
NextGenMR
Facebook
Festival of New MR!

Finally here are some more specialist categories that I have grouped together

Data analysis:

Big data

Conjoint analysis

Text analytics

Semantic analysis

Discourse analysis

Respondent self analysis

Data presentation:

Wordle

Dashboarding

Story telling

Infographics

Mobile phone based research:

Location based research

Mobile ethnography

Me research

Interactive experiences

MROC Techniques:

Forums

Chatrooms/buletin boards

online focus groups

Organizational:

Off shoring

Existing leading MR firms

The younger generation of MR firms

New entrants from outside traditional MR

Client side market research teams

The panelist providers

Qual Techniques:

Online focus groups

Hybrid quali-quant techniques

Webcam interviews

Online offline techniques

Focus group game play techniques

NLP inspired techniques

General Research Methodology:

Behavioural economics

Neuro research

Conjoint analysis

Co-creation

Software:

Confirmit

SPSS

Survey Monkey

Snap

Survey Gizmo

Sawtooth

Etabs

Market Tools

Qstreaming

Technology enabled methodologies:

Virtual shopping

Implicit association research

Eye tracking

Online dial testing

Facial emotion recognition

Click testing/heat mapping

Ways of gathering data:

Research communities

Social media monitoring

Instant polling

Traditional panels

Social media sourcing

River sampling

Micro sampling

Observational techniques

Intelligent sample merging

Please note everything on this list is up for debate and I would welcome any additional ideas and suggestions.