These are some of the wonderful pieces of jargon I heard and noted in various meeting I attended this year...enjoy (and forgive me, I have probably use most of these myself!)
This blog focuses on the science of designing surveys. Looking at the best ways to engage and communicate with survey respondents and how to generate effective feedback from your surveys. It explores and identifies new ideas and techniques surrounding online research. It looks at The Future of Market Research.
Showing posts with label MR Buzz words. Show all posts
Showing posts with label MR Buzz words. Show all posts
Thursday, 18 December 2014
Friday, 20 June 2014
23 Buzzwords coined and used at the 2014 ESOMAR Digital Dimensions Conference
This years Digital Dimensions conference produced a particularly good harvest of buzzwords, some of which you may have heard before but some I can guarantee are 100% new!
The conference buzzword award has to go to John Humphrey Kimberly Clark & Joost Poolman Simons from IPSOS who in one presentation delivered more new additions to the market research vocabulary pool than I think I have heard in one hit.
2. Privacy: The word probably mentioned more often at this conference than any other (source: various)
3. Fanqual: Doing qualitative research amongst your Facebook fans by posting ideas and getting their feedback Coined in presentation by: John Humphrey Kimberly Clark & Joost Poolman Simons Ipsos
4. Spammyness index = How Impersonal x how intentionally manipulative a piece of marketing communication is. Coined by Jacob White VisualDNA
5. Cupcake research: A derogatory term for the type of research that looks great, but is too sweet to eat and has little or no healthy substance. Coined in presentation by: John Humphrey Kimberly Clark & Joost Poolman Simons Ipsos
6. Phylogenetics: A new very nerdy means of analysing social networks devised and discussed in a paper by OMD (don’t ask me to explain it!)
7. Amazonification: The observation of how some people are using Amazon as first point of call for researching and purchasing so many different things (Note Ebay is used in a similar way by another sub strand of the population but ebayification doesn’t sound quite right!) Coined in presentation by: John Humphrey Kimberly Clark & Joost Poolman Simons Ipsos
8.Data exhaust: The data pollution that pours out systems that we cannot effectively use (source: various)
9. Shapely value: The game theory technique devised buy Lloyd Shapely he won a Nobel Prize is emerging as a great way of segmenting activity usage in market research which was ably demonstrated by the team from AOL
10. The Big 5: The five key personality traits to understanding human behaviour: openness, conscientiousness, extraversion, agreeableness, and neuroticism. These are becoming the cornerstone of many standard research measurement techniques so they get a collective noun the big 5 Coined by Jacob White VisualDNA
11. The physiological data era: Wearable technology is going to be the dominant new source of market research data over the next decade and a prediction that physiological data is going to become one of the key metric of market research coined by Gawain Morrison from SENSUM
12. Why analytics: Analysing big data to gain deeper insights into customers wants and needs (source various)
13. The army of influencers: An observation of what it feels like to be an expectant mum for the first time and the bewildering array of advice you are offered in the digital age. Coined in presentation by: John Humphrey Kimberly Clark & Joost Poolman Simons Ipsos
14. Corporate purpose: In the social media age, companies are realising the collective power of consumers – business that simply pursue the need to make money and don’t address the actual needs of their consumers in the decisions can easily become a cropper. To address this there is a growing trend amongst business to try and define their “Corporate purpose” Coined by Jacob White VisualDNA
15. Share of experience: Share of voice is a fairly meaningless idea in a wold where we are bombarded by messages in multi-dimensions. We should focus on share of experience which is more about measuring what is cutting through. Coined by Chris Wallbridge Mesh Planning
16.Renegade professionals: “The future is in the hands of the “renegade professionals” So much innovation is happening outside conventional businesses and it’s the outsiders, the renegades that are inventing the future – very much on their terms!
17. Microboredom: Those moments waiting in the queue when we noodle on our mobile phones. Mentioned by Alex Drozdovsky BBDO Worldwide
18. Technotots & digikids: Terms to describe the proliferation and impact of technology on young children Mentioned by Alex Drozdovsky BBDO Worldwide
19.The google shop assistant: The phenomenon that many people out shopping would prefer to look up their query on their smart phone than ask the shop assistant. Google is becoming the shop assistant!
20. Selection over sample: New research techniques are going to be more reliant on having the right type of active participants than larger numbers of balanced sample. Coined by Grant Bird Hall & Partners
21. The Zero moment of memory: We are using our smartphones more and more to replace our own memory. Coined by Nick Drew from Yahoo! and Olga Churkina from Fresh Intelligence Research
22. Digital Detox: The idea of decoupling ourselves from our digitial devices to allow us to unwind coined by Alex Drozdovsky BBDO Worldwide
23. Turning off is the new emotion: Another idea coined by Alex Drozdovsky BBDO Worldwide we are being so bombarded by data and information in the new digital age that turning off is the new emotion
Wednesday, 19 December 2012
20 new buzz words for 2013
I have had an amazing opportunity to attend market research conferences around the world over the last year and so been exposed to all sorts of fantastic ideas and innovations and some brilliant thinking. Stuck on a plane for 5 hours last week with not much to do, I though I would try and condense the best of the best of this thinking and use it to try and identify some research trends of the future. Here is what I have come up with. 20 new buzz words for 2013...
Qualitic analysis: You heard it here first . Qualitic analysis is where you use qualitative research methods to help analyse and process large scale volumes of open ended feedback. Text analytics software is powerful but largely stupid and so letting humans train these systems through qualitative analysis is the way forward. With the merging of social media and traditional research I think this sort of hybrid approach is going to have a big future.
Lifestyle mapping : with geographical tracking now readily available via mobile phones I believe we are going to layered on top of maps a whole lot more information about people's lifestyles and activities and when we start wearing glasses (https://plus.google.com/+projectglass/posts) which act as mini computer screens which I believe is pretty inevitable all this information is gonna get a whole lot more valuable.
Social influence tracking: Mark Earls has be evangelizing how many of our decisions are influenced by the crowd, but who is taking account of this in their every day brand tracking research. I think tracking of social influence it going to become an important benchmark measure for certain categories of products in the future.
Tribal research: Linked to this is looking at people as tribes and the people who buy certain types of brands as tribes of consumers. There is some very interesting pioneering work being conducted by the University of Bath School of management that is worth checking out. This book is worth a read on this topic.
Bonzia research: there is a global trend toward working out how to make shorter more efficient surveys with mobile phones set to become a primary channel through which research is conducted pressures to do this will only increase. Bonzia research is the art of designing small but perfectly formed surveys
Habit specialist: understanding how we get into habits how we break them and how we set up new ones is a really valuable piece of knowledge for market researchers trying to understand how to influence behaviour. Everyone should read this book i can see it being a hot topics in the next year. The Power of Habit
Research data banks: We are generating shed loads of personal data that is clearly potentially very valuable. Right now Google and Facebook and Twitter etc think it's theirs, its not its ours! I envisage a consumer revolution over the ownership of all this information in the future. The furore caused by Instagram trying to claim ownership of the picture we upload is a case in point to illustrate the power of mass consumer revolt, causing them to instantly back track on their plans. Someone someday is going to create a bank for it all and turn it into a personal asset that we and only we control and have the marketing rights to. You can have my purchase history if you like I am selling it to you for £10!
Implicit research: The mutli award winning work by Cog research showing how the speed of association between words and brands can help understand the underlying personality of brands is I think going to turn this into a must have technique for research tracking studies in the future.
Things research: all sorts of things now have technology embedded into them from cars to fridges to billboard. I see new research companies will emerge that specialise in turning these into to data gathering research tools.
Now research: OK we currently have some pretty quick turnaround research products out their that can give you responses in hours. The demand for this is growing and could fuel new breeds of research companies that offer instant real time research.
Social research networks: I see the potential for a next generation group of micro social pollsters and aggregators who keep abreast of what their friends think and report back. A step up from mroc.
Smart intercept research: as the quality of research that can be conducted on tablets improves (watch this space next year) I believe we are going to find these anchored all over the place to gather consumer opinion related to the experience people are having, be it in the queue to the bank in the changing rooms of shops handed around on train and planes, in hotel receptions, at the exit of every Mcdonalds. The future will be made up of an increasing amount of intercept research with a menu of research studies that people have the option to do based upon their experiences.
Segmenting by decision making processes: Watch this presentation delivered at the recent New MR festival by Elina Halonen I think she is onto something! Understanding how we "like to think" and how it effects our decisions is the hot new area of behavioral economics for next year.
Organic respondent generated research : Instead of writing a survey you simply pose a question and let respondents work together to answer it.
Consumer media: newspapers radio already heavily rely on consumers to shape content. Next stem handing it all over to them completely a newspaper entirely written and produced by the crowd, a radio station who's entire content is crowd driven. Researchers could have a critical role in helping to facilitate this.
Consumer products : likewise we have seen the emergence of co-created products in recent years but again the role of the consumer has in the main been that of a bit part, the last decisions being left in the hands of the marketeer. I see consumers taking over and completely ruining things in the future. Why not have consumer run bank where they vote on the fees they charge the profit they make co-create their own advertising promote the bank themselves. Instead of passive shareholders we have active ones who contribution is rewarded buy partial/micro ownership. Why not set up 2 banks like this at the same time and let them compete with each other. I am not sure if this is research or marketing but surely its an opportunity.
Prediction research: has not the us election proved to us the power of predictive markets once and for all? Why are we not all doing more of this. I think we will all be in the future.
Social brains: looking at the collective thinking of social networking and treating them like a giant brain. Now I am not talking about large scale semantic analysis. More mass ethnography mapping the patterns of thinking expressed in social
Survey games : Obviously this is a specific area of interest for me, surveys that cross the divide between entertainment and market research that can sit and be positively recieved within the social media space - watch this space
(ok this is only 17 as someone has pointed out! - any suggestions to fill the last 3 spaces?)
Friday, 6 July 2012
A clutch of new Buzzwords
Here are some new buzz words and interesting phrases that I have collected recently that I think market researchers might be interested in.
Intrapreneurs: the entrepreneurs that instead of setting up and running their own business, work within larger businesses or organisations and drive entrepreneurial activity within these organisations. Source: Maryan Broadbent, David Smith & Adam Riley ESOMAR Asia 2012
Linguistic anthropology: Social media data mining is leading to a new bread of research focusing on understanding the detailed use of language and the processes of human communications, variation in language across time and space, the social uses of language, and the relationship between language and culture.
SoLoMo: social-local-mobile. A word made for market researchers lips that combined the hot 3 topics of social, local geographical targeting and mobile. Source: http://mashable.com/2012/01/12/solomo-hyperlocal-search/
Micro-multinationals: A new breed of entrepreneurs creating “micro-multinationals”, organizations that are global from day one. Source: Amit Gupta & Terry Sweeney ESOMAR Asia 2012
Social looping: Connecting and taking control of your disparate set of social network connections and connection channels. Source: marketing age http://sedatedworld.com/?p=947
Personal branding: The idea that people now are thinking about themselves as brands. Source: various (Elina Halonen rightly pointed out that this is not exactly a new buzzword, but all I would say is that I have heard it being used quite a lot at the moment!)
Crowdfunding: The new trend for social crowd backed business ventures e.g. http://www.crowdfunder.co.uk/, http://www.crowdcube.com/
Global villager: The globe has been connected into a village by digital technology - an idea originally presented by Marshall McLuhan, popularized in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) but really only realised since the advent of the web. So if you are hooking up on twitter with people in another continent you are one of the global villagers. Source: Maryan Broadbent, David Smith & Adam Riley at the ESOMAR Asia 2012
Research Improv: Using some of the theatrical techniques of improvisation in focus groups or workshops to develop and explore ideas.Source: Lee Ryan: http://appliedimprov.ning.com/profile/LeeRyan
Kinesthetic research: Kinesthetic learning is a style of teaching where pupils carry out a physical activity, rather than listening to a lecture or watching a demonstration. Kinesthetic research is where we conduct research through a physical activity or immersive activity and is tipped to be a growing area of research innovation. Research improv is a branch of Kinesthetic research, clients participation in co-creation exercises with end users is another example and so too is I suspect next example Socialized research which I spotted as a topic at the forthcoming ESOMAR congress.
Socialized Research: This is the title of what looks like it might be a hot ticket presentation at this years ESOMAR congress by OTX Ipsos Open Thinking Exchange "a brave new world of immersion, augmented reality, geo-location, co-creation…" the addition of a little “social” into everything we do so that consumers are engaged in ways that capitalize on and mimic their expectations given the realities of today’s new world. Welcome to the new normal. Are you ready?
Decision making science: We started with psychology, this branched off into social psychology then behavioural science and got refined into behavioural economics now we have a new one decision making science. A nice all explaining concept. Source: http://www.research-live.com/features/measuring-emotion/applying-the-science-of-decision-making-to-marketing/4007689.article
Creative leaders: people in organisations to act as grit to drive innovation. Source: Maryan Broadbent, David Smith & Adam Riley at the ESOMAR Asia Conference
Social graph: the global mapping of everybody and how they're related. Source: Brad Fitzpatrick http://bradfitz.com/social-graph-problem/
Being the wide angle lens: The person in an organisation who offers a more panoramic viewpoint on a business. Source: Maryan Broadbent, David Smith & Adam Riley at the ESOMAR Asia Conference
Chief customer: Person on persons who represent the embodiment of a customer in a business. Source: Maryan Broadbent, David Smith & Adam Riley ESOMAR Asia 2012
Fremium: This is a is a business model by which a product or service is provided free of charge, but a premium is charged for advanced features. Source: This term has be around long enough to grab itself a wikipedia entry http://en.wikipedia.org/wiki/Freemium
Showroom retailing & Monitor Shopping: A shift to retail spaces like electronic and book shops to become showrooms where people look at products and then order them online. Monitor shopping is the process of going shopping online. Source: various
Sharkonomics: Taking a shark like approach to battling with your competitor i.e. sneaking up behind them and aiming taking great big chunk out of their market share though some clever strategic move. This seems to be the way that some of the big boys in the mobile and internet businesses seem to be operating now. e.g. Microsoft launching a premium tablet. Source: title of book by Stefan Engeseth
Obsoltweet: a tweet that has missed the boat
source: http://www.abccopywriting.com/blog/2012/05/10/12-new-twitter-buzzwords/
Global villager: The globe has been connected into a village by digital technology - an idea originally presented by Marshall McLuhan, popularized in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) but really only realised since the advent of the web. So if you are hooking up on twitter with people in another continent you are one of the global villagers. Source: Maryan Broadbent, David Smith & Adam Riley at the ESOMAR Asia 2012
Research Improv: Using some of the theatrical techniques of improvisation in focus groups or workshops to develop and explore ideas.Source: Lee Ryan: http://appliedimprov.ning.com/profile/LeeRyan
Kinesthetic research: Kinesthetic learning is a style of teaching where pupils carry out a physical activity, rather than listening to a lecture or watching a demonstration. Kinesthetic research is where we conduct research through a physical activity or immersive activity and is tipped to be a growing area of research innovation. Research improv is a branch of Kinesthetic research, clients participation in co-creation exercises with end users is another example and so too is I suspect next example Socialized research which I spotted as a topic at the forthcoming ESOMAR congress.
Socialized Research: This is the title of what looks like it might be a hot ticket presentation at this years ESOMAR congress by OTX Ipsos Open Thinking Exchange "a brave new world of immersion, augmented reality, geo-location, co-creation…" the addition of a little “social” into everything we do so that consumers are engaged in ways that capitalize on and mimic their expectations given the realities of today’s new world. Welcome to the new normal. Are you ready?
Decision making science: We started with psychology, this branched off into social psychology then behavioural science and got refined into behavioural economics now we have a new one decision making science. A nice all explaining concept. Source: http://www.research-live.com/features/measuring-emotion/applying-the-science-of-decision-making-to-marketing/4007689.article
Creative leaders: people in organisations to act as grit to drive innovation. Source: Maryan Broadbent, David Smith & Adam Riley at the ESOMAR Asia Conference
Being the wide angle lens: The person in an organisation who offers a more panoramic viewpoint on a business. Source: Maryan Broadbent, David Smith & Adam Riley at the ESOMAR Asia Conference
Chief customer: Person on persons who represent the embodiment of a customer in a business. Source: Maryan Broadbent, David Smith & Adam Riley ESOMAR Asia 2012
Fremium: This is a is a business model by which a product or service is provided free of charge, but a premium is charged for advanced features. Source: This term has be around long enough to grab itself a wikipedia entry http://en.wikipedia.org/wiki/Freemium
Showroom retailing & Monitor Shopping: A shift to retail spaces like electronic and book shops to become showrooms where people look at products and then order them online. Monitor shopping is the process of going shopping online. Source: various
Sharkonomics: Taking a shark like approach to battling with your competitor i.e. sneaking up behind them and aiming taking great big chunk out of their market share though some clever strategic move. This seems to be the way that some of the big boys in the mobile and internet businesses seem to be operating now. e.g. Microsoft launching a premium tablet. Source: title of book by Stefan Engeseth
Finally a couple of twitter specific buzzwords:
Trashtag: A hashtag that someone tries to establish for purely self-centred and/or commercial reasons, rather than to create a strand of content that might actually be useful or interesting to someone else.
Twitchunt: torrents of me-too sentiment on twitter gathering mass and momentum very quickly.Obsoltweet: a tweet that has missed the boat
source: http://www.abccopywriting.com/blog/2012/05/10/12-new-twitter-buzzwords/
Monday, 5 March 2012
7 factors, No sorry, 78 factors influencing the authenticity of responses
Note: Having written my post outlining the 7 factors influencing the honestly of responses, Edward Appleton rather politely pointed out that I may well have missed one or two issues! Directing me to this great list of cognitive biases listed on Wikepedia: http://en.wikipedia.org/wiki/List_of_cognitive_biases
Enjoy reading though them. I think Confirmation, Congurence, Hindsight Hyperbolic discounting biases are ones I need to watch out for. I wonder if I should offer a prize to anyone who can come up with any more.
Sunday, 30 October 2011
30+ New Buzz words and concepts emerging from ESOMAR 3D conference
Want to know what Silent Dog Analysis is? Have you heard about Facebook's new cluster influence model? Did you know that news is becoming a social currency? Have you done any crowd interpretation recently? Are you up to date with your Digital Etiquette? Here are some of the new buzz words and concepts that I picked up upon at the ESOMAR 3D conference that you might want to drop into your next market research conversation. It was a veritable Exoflood of ideas!
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