This is the judging survey and if you would like to CAST YOUR OWN VOTES on these awards please do, and I hope to be able to publishing the results of this open vote in the future, it may be interesting to compare the open vote with those of the judging panel:
The big ideas that are transforming how we think about market research
The first award is for the big ideas that are transforming how we think about market research. Over the few years a number of major ideas and theme have emerged that have shaped the way we think.
The emergence of social media has opened up a whole new viewpoint on how to conduct research moving away from asking questions to listening to what people are saying. What is has spawned a whole new industry monitoring and measuring and analysing what we are saying when we are not asked questions by market researcher. Listening is becoming more important than asking.
3. Information can be beautiful
General research techniques & methodologies that are transforming how we conduct market research
The second award is for the specific techniques and methodologies that have had a transformative impact on market research. I asked the judges not to pick out specifically the ones that had had most impact but pick out the methodologies and techniques that resonated most with them personally
Citation: This technique has married marketers and consumer together to revolutionise product development
Citation: An idea that has set the industry alight with the realms of possibilities it offers to not just gather data but to communicate with consumers and clients alike.
Conquest sofa technique
These are the books that our judging panels felt have had the most transformative impact on how we think about market research
Citation: David McCandless’s book is a must have addition to any market researchers coffee table! The book that made data sexy
2. The Wisdom of the Crowds
Citation: James Surowiecki’s book is one of the most cited books in Market research a wonderful validation of what we all hoped to be believe that collectively we are smarter than we think.
3. How we decide
Citation: Jonah Lehrer’s book delves into the hidden decision making process of the brain, a must read for would be behavioural scientists
This is the short list of books compiled largely from a linkedIn discussion I set in place earlier this year.
Citation: A truly global market research organisation which unites the world of market research
Winner: Research Magazine
Citation: It has its fingers on the pulse of market research ! Covering both the stories and the people behind market research and its successful blend of online and offline communication.
Citation: Emerging as the No.1 platform for the transfer of news and ideas across the Market Research community
Runner up: The blogging community
Citation: Market research bloggers are really driving forward the market research agenda.
The general blogging communities
Festival of New MR!
Winner: Big Data
The winner: story telling
The winner: Location based research
Location based research
Winners: The younger generation of MR firms
The nominees:Off shoring
Winners: Hybrid quali-quant techniques
Online focus groups
The Winner: Confirmit
Citation: Its flexibility and depth of features it has become the most widely adopted platform for designing online surveys in the MR industry
Citation: Anyone who has seen this in action cannot be failed to be impressed with its potential as a market research tool
The nominees: Virtual shopping
Citation: Who would bet against social media becoming a primary channel for accessing audiences for market research?
The panel of judges:
Martin Oxley: BuzzBack