Question Science

Question Science

This blog focuses on the science of designing surveys. Looking at the best ways to engage and communicate with survey respondents and how to generate effective feedback from your surveys. It explores and identifies new ideas and techniques surrounding online research. It looks at The Future of Market Research.

Friday, 2 November 2018

Is shy voting going to be an issues impacting on the 2018 US midterm polls?

Voters being a little shy about declaring who they will vote for is one of the big challenges for polling companies in certain elections ar...

Thursday, 7 December 2017

England are going to win the World Cup in 2018: A Market Researchers prediction!

This is an blog post I first published after the 2014 world cup, that I am republishing to herald our expected victory next year! ...

Wednesday, 9 November 2016

How does a polling company find out how many followers the anti-research party has?

A conundrum for you... Imagine I have set up a completely new political party and in my manifesto I tell my followers not to trust the po...

Here is what just happened

I am writing this on the morning after the US election so I don't think I need to explain the headline.... I am sure there will be...

Monday, 17 October 2016

My name is Jon Puleston and I am addicted to information

From the moment I get up in the morning to the last thing at night I am immersed in information gathering. News was something I use...

Monday, 13 June 2016

Why do we rate everything 7? I blame teachers.

Have you ever thought it odd why when we score thing we have a tendency to disproportionately use the top end of the scale? When you ask p...

Saturday, 11 June 2016

Overfit

Has this happened to you? You are running a piece of research and you look at the results from the first 50 respondents and it looks l...

Saturday, 14 May 2016

The science of visual communication

In my job I conduct a large amount of research, and but also create plenty of presentations. To help design good research, we have access ...

Tuesday, 10 May 2016

Researching the different words used by Women & Men

We have recently conducted a small piece of research to explore the differences in the language used by men and women when they describe t...

Thursday, 31 March 2016

How to make a good prediction

This is some general advice on how to make a good prediction. 1. Have an intelligent conversation with your gut instinct! Gut instin...

Friday, 20 November 2015

What should we be measuring in brand tracking studies?

…In a nutshell, what brands do you buy and why? Byron Sharpe et al have fairly convincingly proved that the key health metric of a bran...

Wednesday, 14 October 2015

What can researchers learn from film script writers?

If you study the art of film making, it will tell you that a good film script is based around one great question, that grabs your attention...

Wednesday, 7 October 2015

Non-evolutionary

Most business evolves in a classical evolutionary way. Through slow mutations in their approach to doing business, which leads to the busi...

Wednesday, 15 April 2015

Business personality test

Take part in this business and researcher personality test.... http://qsdc.gmisurveys.com/srv/?p=eK0jAj

Wednesday, 7 January 2015

Non-commercial

Imagine if there was no commercial agenda set by your company and you could do exactly what you wanted to do. What would you do?

Saturday, 3 January 2015

2015 the survey design tipping point: change now or pay the price later

I can't change my survey as it will effect all our historical trend data. This dilemma sits at the heart of most the discussions we h...

Tuesday, 30 December 2014

10 things I learn in 2014

We convert statistics into emotions: and so the best way to fast track getting your statistics remembered is to emotionalise them! Our b...

Thursday, 18 December 2014

Meeting Jargon in heard in 2014

These are some of the wonderful pieces of jargon I heard and noted in various meeting I attended this year...enjoy (and forgive me, I have...

2014 market research book list

Coming to the end of the year, I I thought I would share a list of the best books I have read in 2014 that I think other market researcher...

Questions on trial

Surveys are competing with a billion+ largely more fun things to do online these days and we are reaching tipping point were many people, t...

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Jonpuleston
andreakay

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