Very rarely in a job like market research can I say that I have been emotionally moved by something or really felt such a strong sense of pride as I did at this award ceremony which celebrated some of the less prominent hero's of market research. It is an award ceremony set up specifically to celebrate those people in market research who had the courage to stick their necks out and do something different, to go against the flow and who battled on through adversity to reach their goals.
The highlights for me were:
Simon Lidington who nominated his own daughter Rosie, for the efforts she put into established the Big Sofa research company. For 4 years she took a sofa around the shopping centres of the country to conduct face to face interviews with the public before pulling in there first major pieces of business. http://www.thebigsofa.com/about_businessbenefits.html
Betty Adamou's nomination from Ray Poyner for having the courage to put her money where her mouth was and set up her own research gaming company.http://www.researchthroughgaming.com/
And Alison White who was actually brave enough to nominate herself. She explained the battle she had to set up here own field research company, her first attempt was stolen off her, the second her offices were burnt down twice. http://facefactsresearch.com/
But the most astonishing tale of all though was told by Finn Raben who on behalf of ESOMAR nominated an Afghan company ORCA who had 2 researchers shot dead while collecting data. Which puts all our own battles into perspective.