Now firstly, this has been quoted as a 200 "question" survey which I am afraid is a bit of an exaggeration, as a lot of the frames were feedback pages and not questions, it was about 120 questions in total. I apologise I did not make this clear during my presentation.
I am NOT, may I repeat, NOT espousing or suggesting that anyone does a 200 question survey or indeed a 120 question survey for that matter!!!!!!!
I am slightly concerned about the mixed message this is conveying and so I thought I should clarify things a little with this blog post about the details of this experiment.
This survey in question was designed purely as an experiment to see how many question respondents were prepared to answer, when instead of doing a survey they were playing a game and getting feedback that was of some use and interest to them. This was not a traditional survey but a shopping game we had specially designed, that stepped away from the thinking constraints of a typical survey and focusing purely on the game and feedback mechanic.
The respondents had to work their way through a series of "levels" where they were are asked to do things like guess the most and least expensive products, the most and least popular products, the prices of products and try and predict what different celebrities and types of people would buy. See below screen grabs of what the survey looked like.