Question Science: Surveytainment

Tuesday, 29 April 2014

This is a link to a presentation I delivered at the IIex in Amsterdam on Surveytaiment. An exploration of how we could make surveys addictive.

http://www.insightinnovation.org/2014/04/23/surveytainment-how-can-you-make-surveys-more-addictive/

About the author

My name is Jon Puleston and I am VP Innovation at Lightspeed Research. This however is my personal blog which means that the views I express here may or may not reflect the views of the company I work for! (disclaimer over).

This is also a blog being written by a dyslexic, so I am afraid there may be one or two spelling mistakes to contend with so I apologise in advance.

The focus of my job is to work out how to design better surveys for our clients by making them more engaging consumer experiences and exploring the boundaries of research methodology. I have done a lot of research over the last few years into this topic and in the blog I hope I can share what I have learnt along the way. I am also interested in market research innovation more generally and so this is an area I also cover in this blog.

I welcome any comments or feedback.

Content

Tuesday, 29 April 2014

Surveytainment

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