I afraid I have got a terrible habit of turning over the corner of pages of books when I come across something I think is interesting and scribbling notes, my girlfriends mum Alison who is a book collector would be horrified to hear about this I am sorry but, it is quite a good way of telling retrospectively how useful the book is.
5. The art of asking questions by Stanley L Payne: 37 page turns… I am perhaps so impressed by it because it was written over 50 years ago, but it is full of common sense about how to write effective survey questions that really has stood the test of time. I would say this is close to being a MR bible as you can get. It is particularly thorough on the topic on making questions clear to understand and interpret that he even publishes a mini dictionary of words at the back of the book that he observed were liable to cause confusion and problems when used incorrectly in a survey.