Yet despite all this it appeared that this was the best attended 3d conference ever, and it's not just this isolated conference either. I have been going to research conferences all around the world over the last year and they all seem to be seeing growing numbers of attendees and all I can sense from these conferences and particularly at this event, is an industry brimming with confidence and ideas.
So are we all putting on a brave face? Are we naively sleep walking into the future? I don't think so...
The macro-economics of market research
Over the last decade we have seen a near exponential growth of data being generated by the worlds population. It is literally pouring out of the internet and our mobile phones. We also have an ever increasing range of innovative ways to measure and analyse things, ranging from geo-location tracking right through to sensors attached to our heads. We are able to measure almost everything we do. So who is going to do it?