ARF Great Minds Quality in Research Award 2011

I am pleased to announce that my team at GMI intereactive has won the inaugural ARF 2011 Great Minds, Quality In Research Award for the work we have been doing with Mintel to re-engineer their online consumer brand tracking surveys.

These surveys were re-designed using QStudio our in house flash survey design platform, as a replacement for  existing HTML survey and we managed to dramatically improve both the consumer experience, reducing drop-out by 50% and also improve the quality of data, increasing average click count by 20%.

We will be publishing a full case study explaining the journey we went through to re-engineer these surveys soon.

But in the mean time my team is basking in the glory of winning this award!