Monday, 27 June 2011

Drag & Drop questions: a user guide


Drag & Drop style question formats open up an raft of more creative questioning techniques for researcher, but they can be open to miss-used and many researchers are unsure as to the creative possibilities of what you can do with this style of question. 

This guide covers the factors that should be considered when deciding when and how to use Drag & Drop questions in online surveys, and an outline of the range of Drag & Drop question formats that are available.

Monday, 6 June 2011

Most Thumbed Books


I afraid I have got a terrible habit of turning over the corner of pages of books when I come across something I think is interesting and scribbling notes, my girlfriends mum Alison who is a book collector would be horrified to hear about this I am sorry but, it is quite a good way of telling retrospectively how useful the book is.

This is a list of my top most thumb-nailed/annotated books and I thought this could be the start of a quest to find the most useful books for market researchers to read…