This is an article I wrote following on from this conference for MrWeb that I am reproducing that looks at the work we have been doing to explore the role of game play in online surveys.
- Reframing questions to be more game-like:
I was recently interviewed by Surinder Siama from Researchtalk and we talked about this technique and he challenged me to put my money where my mouth was and asked me to do a live experiment with a couple of randomly selected people in the office, he recorded it and here are the results:
- Adding a competitive element
- Reward and feedback mechanisms
- Understanding that we enjoy thinking
- We play games with other people
- “Gamifying” questions
- Turning whole surveys into games
I appreciate as a survey design company we focus on the mechanic of engagement but I think game play has a lot more to offer that just this. They have the ability to take people into different mental spaces and mind sets and who know really how this could be exploited.
Here is a feature article on survey gamification from Research Magazine I contributed to:
I will be presenting a full paper on this topic with Deborah Sleep from Engage Research the ESOMAR congress in 21st Sept:
And a more technical paper on survey gaming techniques at the the ASC Conference on 22nd September: